Effective market segmentation for open distance learning institutions' marketing strategy / Mohd Nazri Mohd Noor ...[et al.]

• मुख्य लेखकों: Mohd Noor, Mohd Nazri (लेखक), Abdul Aziz, Azlina (लेखक), Harun, Yanty Roslinda (लेखक), Aminudin, Norsiah (लेखक), Zakariah, Zulaikha (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Universiti Teknologi MARA, 2021-10.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

This study aims to examine prospective learners' perceptions toward effective market segmentation strategies for Open Distance Learning (ODL) advertisements. A descriptive study was conducted to assess preferences based on the generational cohort. Self-administered questionnaires were used to o...