Effective market segmentation for open distance learning institutions' marketing strategy / Mohd Nazri Mohd Noor ...[et al.]
This study aims to examine prospective learners' perceptions toward effective market segmentation strategies for Open Distance Learning (ODL) advertisements. A descriptive study was conducted to assess preferences based on the generational cohort. Self-administered questionnaires were used to o...
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| Main Authors: | , , , , |
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| Format: | Book |
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Universiti Teknologi MARA,
2021-10.
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| Subjects: | |
| Online Access: | Link Metadata |
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