Airline e-ticket online purchase intention among university student / Mazlina Mahdzar ...[et al.]
Purchasing products and services via online is an important way of doing business for many tourism and hospitality intermediaries and travel operators. This study aims to examine the relationship linking students perspective of cognitive factors and their intentions to purchase online airline e-tick...
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| Hoofdauteurs: | , , , , |
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| Formaat: | Boek |
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Universiti Teknologi MARA,
2021-10.
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