Airline e-ticket online purchase intention among university student / Mazlina Mahdzar ...[et al.]

• Main Authors: Mahdzar, Mazlina (Author), Sham, Aida Kamilia Khairom Azlin (Author), Akib, Fauzan Azim (Author), Mohmad Isa, Iffah Dayana (Author), Hassan Basri, Nur Syarfa' (Author)
• Format: Book
• Published: Universiti Teknologi MARA, 2021-10.
• Subjects: Article; PeerReviewed
• Online Access: Link Metadata

Purchasing products and services via online is an important way of doing business for many tourism and hospitality intermediaries and travel operators. This study aims to examine the relationship linking students perspective of cognitive factors and their intentions to purchase online airline e-tick...