Airline e-ticket online purchase intention among university student / Mazlina Mahdzar ...[et al.]

• मुख्य लेखकों: Mahdzar, Mazlina (लेखक), Sham, Aida Kamilia Khairom Azlin (लेखक), Akib, Fauzan Azim (लेखक), Mohmad Isa, Iffah Dayana (लेखक), Hassan Basri, Nur Syarfa' (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Universiti Teknologi MARA, 2021-10.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

Purchasing products and services via online is an important way of doing business for many tourism and hospitality intermediaries and travel operators. This study aims to examine the relationship linking students perspective of cognitive factors and their intentions to purchase online airline e-tick...