Non-Muslim travelers influence in choosing halal food / Mazlina Mahdzar ... [et al.]

• Main Authors: Mahdzar, Mazlina (Author), Zainudin, Nur Aqila Izzatie (Author), Abd Halim, Ummi Fadzillah (Author), Afazal, Alia Fasha (Author)
• Format: Book
• Published: Universiti Teknologi MARA, 2021.
• Subjects: Article; PeerReviewed
• Online Access: Link Metadata

This study aims to examine the factors influencing non-Muslim travelers in choosing halal food in Malaysia. This study used judgmental sampling, and about 384 are randomly selected but only applicable to local non-Muslim travelers. Questionnaires were distributed to respondents at five Malay delicac...