Factors influencing northern region bumiputra consumers purchase intention of global brands / Farah Merican Isahak Merican ...[et al.]

• Asıl Yazarlar: Isahak Merican, Farah Merican (Yazar), Ruslan, Nur Dalila Husna (Yazar), Md Zani, Rosliza (Yazar), Nazrin, Nizar (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: 2019.
• Konular: Conference or Workshop Item; NonPeerReviewed
• Online Erişim: Link Metadata

Global brands like McDonalds, Samsung, Uniqlo, Toyota and Starbucks have long entered the Malaysia market. Consumer acceptance for these global brands are relatively strong but today's hyper-connectivity and globalization trend brings harsher competition. Capturing a market throughout the world...