Factors influencing northern region bumiputra consumers purchase intention of global brands / Farah Merican Isahak Merican ...[et al.]

Global brands like McDonalds, Samsung, Uniqlo, Toyota and Starbucks have long entered the Malaysia market. Consumer acceptance for these global brands are relatively strong but today's hyper-connectivity and globalization trend brings harsher competition. Capturing a market throughout the world...

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Main Authors: Isahak Merican, Farah Merican (Author), Ruslan, Nur Dalila Husna (Author), Md Zani, Rosliza (Author), Nazrin, Nizar (Author)
Format: Book
Published: 2019.
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3rd Floor Main Library

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