A case study of Digi telecommunications Sdn Bhd strategic marketing analysis / Rohanizan Md Lazan ... [et al.]

• Main Authors: Md Lazan, Rohanizan (Author), Ali, Roslina (Author), Abd Malik, Shaherah (Author), Zainal Abidin, Rabiatul Alawiyah (Author)
• פורמט: ספר
• יצא לאור: 2012.
• נושאים: Conference or Workshop Item; PeerReviewed
• גישה מקוונת: Link Metadata

This study will evaluate the strengths of Digi Telecommunication Sdn Bhd marketing strategy in order to establish competitive edge between its competitors. The finding of this study will in some way enable Digi Telecommunication Sdn Bhd to retain its position in the telecommunication industry.