The dominant of values and lifestyles (VALS) between generations in Malaysia / Ahmad Subhi Zolkafly

• मुख्य लेखक: Zolkafly, Ahmad Subhi (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Universiti Teknologi MARA, Kedah, 2022.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

Malaysian citizen consist of four different cohort that are baby boomers, generation-X, generation-Y and millennial. Each generation produces a different value and lifestyles (VALS) dominancy based on their living styles, occupation, and social status. This paper highlighted on the dominancy of the...