The dominant of values and lifestyles (VALS) between generations in Malaysia / Ahmad Subhi Zolkafly

• প্রধান লেখক: Zolkafly, Ahmad Subhi (লেখক)
• বিন্যাস: গ্রন্থ
• প্রকাশিত: Universiti Teknologi MARA, Kedah, 2022.
• বিষয়গুলি: Article; PeerReviewed
• অনলাইন ব্যবহার করুন: Link Metadata

Malaysian citizen consist of four different cohort that are baby boomers, generation-X, generation-Y and millennial. Each generation produces a different value and lifestyles (VALS) dominancy based on their living styles, occupation, and social status. This paper highlighted on the dominancy of the...