The dominant of values and lifestyles (VALS) between generations in Malaysia / Ahmad Subhi Zolkafly
Malaysian citizen consist of four different cohort that are baby boomers, generation-X, generation-Y and millennial. Each generation produces a different value and lifestyles (VALS) dominancy based on their living styles, occupation, and social status. This paper highlighted on the dominancy of the...
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Universiti Teknologi MARA, Kedah,
2022.
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