Bank advertisement in newspaper websites and the representative of gender / Noor Aileen Ibrahim ...[et al.]

• Main Authors: Ibrahim, Noor Aileen (Author), Mohd Noor, Nazirul Mubin (Author), Anuar, Nuramira (Author), Yusof, Ahmad Muhyuddin (Author), Yusof, Nurul Kamalia (Author), Ya Shak, Mohamad Syafiq (Author), Mohamad Shah, Dianna Suzienna (Author)
• Format: Book
• Published: Universiti Teknologi MARA, 2021-11.
• Subjects: Article; PeerReviewed
• Online Access: Link Metadata

Many individuals in the country are beset by financial woes and this has led most of them to search for information on the way to manage their finances. Many people read the newspapers especially online newspapers. Banks have often placed their advertisements using online news portals because it wil...