The influences of dealer-buyer relationship quality, subjective norm, and perceived value on the repurchase intention of fertilizer among opish Farmers / Hasman Abdul Manan ...[et al.]

• मुख्य लेखकों: Abdul Manan, Hasman (लेखक), Mohamad Khan, Noor Rita (लेखक), Abdul Rahim, Abdul Rahman (लेखक), Noranee, Shereen (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Universiti Teknologi MARA, 2022-02.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

Businesses must build a solid relationship with the customers to ensure continuous support for companies to succeed. However, for an agricultural commodity such as fertilizer, knowledge of factors that affect the repurchase of fertilizers by Malaysian oil palm farmers is limited in the existing lite...