Success determinants of open innovation partnerships between car manufacturers and start-ups in Germany / Elisabeth Stache, Georg Hauer and Patrick Harte

• मुख्य लेखकों: Stache, Elisabeth (लेखक), Hauer, Georg (लेखक), Harte, Patrick (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Universiti Teknologi MARA, 2022-02.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

In a context of saturated markets, increasing price pressure, growing competition, changing preferences and consumption patterns, the automotive industry is evolving into a diversified mobility industry. This disruptive transformation challenges German car manufacturers to reinvent themselves and in...