Success determinants of open innovation partnerships between car manufacturers and start-ups in Germany / Elisabeth Stache, Georg Hauer and Patrick Harte
In a context of saturated markets, increasing price pressure, growing competition, changing preferences and consumption patterns, the automotive industry is evolving into a diversified mobility industry. This disruptive transformation challenges German car manufacturers to reinvent themselves and in...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
Universiti Teknologi MARA,
2022-02.
|
| Subjects: | |
| Online Access: | Link Metadata |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|