Sustainability in Open Distance Learning (ODL) : adoption of market segmentation and advertising strategy / Mohd Nazri Mohd Noor ... [et.al.]
The purpose of this paper is to examine the prospective learner's perception of effective market segmentation and advertising messages for open distance learning (ODL) advertisements. A descriptive study was conducted to assess the perceptions of prospective ODL learners in Malaysia. Selfadmini...
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| Main Authors: | , , , , , |
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| Format: | Book |
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Universiti Teknologi MARA Cawangan Sarawak,
2022-03.
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| Online Access: | Link Metadata |
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