Sustainability in Open Distance Learning (ODL) : adoption of market segmentation and advertising strategy / Mohd Nazri Mohd Noor ... [et.al.]

Sustainability in Open Distance Learning (ODL) : adoption of market segmentation and advertising strategy / Mohd Nazri Mohd Noor ... [et.al.]

The purpose of this paper is to examine the prospective learner's perception of effective market segmentation and advertising messages for open distance learning (ODL) advertisements. A descriptive study was conducted to assess the perceptions of prospective ODL learners in Malaysia. Selfadmini...

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Main Authors: Mohd Noor, Mohd Nazri (Author), Abdul Aziz, Azlina (Author), Harun, Yanty Roslinda (Author), Aminudin, Norsiah (Author), Zakariah, Zulaikha (Author), Satrya Wangsa, Ignasius Heri (Author)
Format: Book
Published: Universiti Teknologi MARA Cawangan Sarawak, 2022-03.
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