Sustainability in Open Distance Learning (ODL) : adoption of market segmentation and advertising strategy / Mohd Nazri Mohd Noor ... [et.al.]
The purpose of this paper is to examine the prospective learner's perception of effective market segmentation and advertising messages for open distance learning (ODL) advertisements. A descriptive study was conducted to assess the perceptions of prospective ODL learners in Malaysia. Selfadmini...
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Asıl Yazarlar: | , , , , , |
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Materyal Türü: | Kitap |
Baskı/Yayın Bilgisi: |
Universiti Teknologi MARA Cawangan Sarawak,
2022-03.
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Konular: | |
Online Erişim: | Link Metadata |
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Internet
Link Metadata3rd Floor Main Library
Yer Numarası: |
A1234.567 |
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Kopya Bilgisi 1 | Kütüphanede |