Customer relationship management / Wan Kalthom Yahya and Sharifah Zannierah Syed Marzuki

• Huvudskapare: Yahya, Wan Kalthom (Författare, medförfattare), Syed Marzuki, Sharifah Zannierah (Författare, medförfattare)
• Materialtyp: Bok
• Publicerad: 2004.
• Ämnen: Conference or Workshop Item; PeerReviewed
• Länkar: Link Metadata

With today's dynamic global market scenario, it is a requirement for company to improve interaction with the customer in order to retain, win and also to keep them. It is easy to retain existing customer that will become the loyal customer rather than to find new customer. Customer Relationship...