Superiority claims in advertisements: What you should know / Kamisah Hj Ariffin, Norazlan Anual
Advertising is an essential element in the marketing process. It plays the role in carrying out the promotion of a product. However, the development of technology has led to mass production of the same product brand, which in turn, has resulted in tough competition among the product manufacturers. T...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
2005.
|
| Subjects: | |
| Online Access: | Link Metadata |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Internet
Link Metadata3rd Floor Main Library
| Call Number: |
A1234.567 |
|---|---|
| Copy 1 | Available |