Superiority claims in advertisements: What you should know / Kamisah Hj Ariffin, Norazlan Anual

Advertising is an essential element in the marketing process. It plays the role in carrying out the promotion of a product. However, the development of technology has led to mass production of the same product brand, which in turn, has resulted in tough competition among the product manufacturers. T...

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Detaylı Bibliyografya
Asıl Yazarlar: Ariffin, Kamisah (Yazar), Anual, Norazlan (Yazar)
Materyal Türü: Kitap
Baskı/Yayın Bilgisi: 2005.
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Online Erişim:Link Metadata
Etiketler: Etiketle
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