Superiority claims in advertisements: What you should know / Kamisah Hj Ariffin, Norazlan Anual
Advertising is an essential element in the marketing process. It plays the role in carrying out the promotion of a product. However, the development of technology has led to mass production of the same product brand, which in turn, has resulted in tough competition among the product manufacturers. T...
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Main Authors: | Ariffin, Kamisah (Author), Anual, Norazlan (Author) |
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Format: | Book |
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2005.
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Online Access: | Link Metadata |
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