The halal product acceptance model for the religious society / Nazahah Abd. Rahim, Sutina Junos
The purpose of this paper is to examine the determinants of consumers‟ halal product acceptance within a Muslim population, a previously unexplored aspect of consumer behavior, to develop and propose a halal product acceptance model for the religious society. Since the objective function of a Muslim...
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| Glavni autori: | , |
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| Format: | Knjiga |
| Izdano: |
2012.
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| Teme: | |
| Online pristup: | Link Metadata |
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Internet
Link Metadata3rd Floor Main Library
| Signatura: |
A1234.567 |
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| Primjerak 1 | Dostupno |