The halal product acceptance model for the religious society / Nazahah Abd. Rahim, Sutina Junos
The purpose of this paper is to examine the determinants of consumers‟ halal product acceptance within a Muslim population, a previously unexplored aspect of consumer behavior, to develop and propose a halal product acceptance model for the religious society. Since the objective function of a Muslim...
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| Format: | Book |
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2012.
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