The effectiveness of Instagram as a marketing tool for Naelofar Hijab / Nornatasya Farina Jasman, Mohamed Razeef Abdul Razak and Azahar Harun

According to a survey conducted by the Malaysia eCommerce Industry, the hijab industry in Malaysia is a very profitable business that is expected to generate US $5.9 billion by 2024, according to the survey. Because of this, the study investigates the effective marketing strategy of the Naelofar Hij...

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Main Authors: Jasman, Nornatasya Farina (Author), Abdul Razak, Mohamed Razeef (Author), Harun, Azahar (Author)
Format: Book
Published: Faculty of Art and Design, 2022.
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