Online purchasing behaviour among the younger generation / Cheong Su Ling and Susan Chin Tee Suan
The purpose of this study is to examine the online purchasing behaviour of the younger generation. A total of 300 people took part in this survey. It was found that a majority from the online shoppers are from the urban areas and that they purchase goods online at least once a month. Security issues...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
2012.
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| Subjects: | |
| Online Access: | Link Metadata |
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Internet
Link Metadata3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |