Online purchasing behaviour among the younger generation / Cheong Su Ling and Susan Chin Tee Suan

The purpose of this study is to examine the online purchasing behaviour of the younger generation. A total of 300 people took part in this survey. It was found that a majority from the online shoppers are from the urban areas and that they purchase goods online at least once a month. Security issues...

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Gorde:
Xehetasun bibliografikoak
Egile Nagusiak: Cheong, Su Ling (Egilea), Chin, Susan Tee Suan (Egilea)
Formatua: Liburua
Argitaratua: 2012.
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