Online purchasing behaviour among the younger generation / Cheong Su Ling and Susan Chin Tee Suan
The purpose of this study is to examine the online purchasing behaviour of the younger generation. A total of 300 people took part in this survey. It was found that a majority from the online shoppers are from the urban areas and that they purchase goods online at least once a month. Security issues...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
2012.
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| Online Access: | Link Metadata |
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| Summary: | The purpose of this study is to examine the online purchasing behaviour of the younger generation. A total of 300 people took part in this survey. It was found that a majority from the online shoppers are from the urban areas and that they purchase goods online at least once a month. Security issues are still the main concern of online shoppers. |
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| Item Description: | https://ir.uitm.edu.my/id/eprint/5930/2/5930.pdf |