Online purchasing behaviour among the younger generation / Cheong Su Ling and Susan Chin Tee Suan
The purpose of this study is to examine the online purchasing behaviour of the younger generation. A total of 300 people took part in this survey. It was found that a majority from the online shoppers are from the urban areas and that they purchase goods online at least once a month. Security issues...
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| Format: | Book |
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2012.
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| Online Access: | Link Metadata |
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|---|---|---|---|
| 001 | repouitm_5930 | ||
| 042 | |a dc | ||
| 100 | 1 | 0 | |a Cheong, Su Ling |e author |
| 700 | 1 | 0 | |a Chin, Susan Tee Suan |e author |
| 245 | 0 | 0 | |a Online purchasing behaviour among the younger generation / Cheong Su Ling and Susan Chin Tee Suan |
| 260 | |c 2012. | ||
| 500 | |a https://ir.uitm.edu.my/id/eprint/5930/2/5930.pdf | ||
| 520 | |a The purpose of this study is to examine the online purchasing behaviour of the younger generation. A total of 300 people took part in this survey. It was found that a majority from the online shoppers are from the urban areas and that they purchase goods online at least once a month. Security issues are still the main concern of online shoppers. | ||
| 546 | |a en | ||
| 690 | |a Retail trade | ||
| 690 | |a Purchasing. Selling. Sales personnel. Sales executives | ||
| 655 | 7 | |a Article |2 local | |
| 655 | 7 | |a NonPeerReviewed |2 local | |
| 787 | 0 | |n https://ir.uitm.edu.my/id/eprint/5930/ | |
| 856 | 4 | 1 | |u https://ir.uitm.edu.my/id/eprint/5930/ |z Link Metadata |