Online purchasing behaviour among the younger generation / Cheong Su Ling and Susan Chin Tee Suan

• 主要な著者: Cheong, Su Ling (著者), Chin, Susan Tee Suan (著者)
• フォーマット: 図書
• 出版事項: 2012.
• 主題: Article; NonPeerReviewed
• オンライン･アクセス: Link Metadata

The purpose of this study is to examine the online purchasing behaviour of the younger generation. A total of 300 people took part in this survey. It was found that a majority from the online shoppers are from the urban areas and that they purchase goods online at least once a month. Security issues...