Analysis of the purchasing behaviour on skin care products among the younger generation / Fong Shieng Yee and Susan Chin Tee Suan
The purpose of this study is to analyse the purchasing behaviour of the younger generation on skin care products. A total of 200 respondents took part in this survey. From the analysis, it was found that Environmental Concerns was ranked the highest among the six variables chosen for the study. The...
में बचाया:
| मुख्य लेखकों: | , |
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| स्वरूप: | पुस्तक |
| प्रकाशित: |
2012.
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| विषय: | |
| ऑनलाइन पहुंच: | Link Metadata |
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| सारांश: | The purpose of this study is to analyse the purchasing behaviour of the younger generation on skin care products. A total of 200 respondents took part in this survey. From the analysis, it was found that Environmental Concerns was ranked the highest among the six variables chosen for the study. The other remaining variables are price, packaging, promotion, branding and self Image. |
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| वस्तु वर्णन: | https://ir.uitm.edu.my/id/eprint/5931/2/5931.pdf |