Consumer purchase preferences towards foreign and domestic branded electrical appliances / Tan Shuan Gin and Susan Chin Tee Suan
The purpose of this study is to examine the consumer purchase preferences towards foreign and domestic branded electrical appliances. A total of 200 respondents took part in this survey. It was found that country of origin plays an important aspect in the purchase behaviour of the consumer.
में बचाया:
| मुख्य लेखकों: | , |
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| स्वरूप: | पुस्तक |
| प्रकाशित: |
2012.
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| विषय: | |
| ऑनलाइन पहुंच: | Link Metadata |
| टैग: |
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| सारांश: | The purpose of this study is to examine the consumer purchase preferences towards foreign and domestic branded electrical appliances. A total of 200 respondents took part in this survey. It was found that country of origin plays an important aspect in the purchase behaviour of the consumer. |
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| वस्तु वर्णन: | https://ir.uitm.edu.my/id/eprint/5932/2/5932.pdf |