Consumer purchase preferences towards foreign and domestic branded electrical appliances / Tan Shuan Gin and Susan Chin Tee Suan

The purpose of this study is to examine the consumer purchase preferences towards foreign and domestic branded electrical appliances. A total of 200 respondents took part in this survey. It was found that country of origin plays an important aspect in the purchase behaviour of the consumer.

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Bibliografski detalji
Glavni autori: Tan, Shuan Gin (Autor), Chin, Susan Tee Suan (Autor)
Format: Knjiga
Izdano: 2012.
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