Consumer purchase preferences towards foreign and domestic branded electrical appliances / Tan Shuan Gin and Susan Chin Tee Suan

• मुख्य लेखकों: Tan, Shuan Gin (लेखक), Chin, Susan Tee Suan (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: 2012.
• विषय: Article; NonPeerReviewed
• ऑनलाइन पहुंच: Link Metadata

The purpose of this study is to examine the consumer purchase preferences towards foreign and domestic branded electrical appliances. A total of 200 respondents took part in this survey. It was found that country of origin plays an important aspect in the purchase behaviour of the consumer.