Consumer purchase preferences towards foreign and domestic branded electrical appliances / Tan Shuan Gin and Susan Chin Tee Suan
The purpose of this study is to examine the consumer purchase preferences towards foreign and domestic branded electrical appliances. A total of 200 respondents took part in this survey. It was found that country of origin plays an important aspect in the purchase behaviour of the consumer.
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| Glavni autori: | , |
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| Format: | Knjiga |
| Izdano: |
2012.
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| Teme: | |
| Online pristup: | Link Metadata |
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Internet
Link Metadata3rd Floor Main Library
| Signatura: |
A1234.567 |
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| Primjerak 1 | Dostupno |