Consumer purchase preferences towards foreign and domestic branded electrical appliances / Tan Shuan Gin and Susan Chin Tee Suan

• Главные авторы: Tan, Shuan Gin (Автор), Chin, Susan Tee Suan (Автор)
• Формат: ‌
• Опубликовано: 2012.
• Предметы: Article; NonPeerReviewed
• Online-ссылка: Link Metadata

The purpose of this study is to examine the consumer purchase preferences towards foreign and domestic branded electrical appliances. A total of 200 respondents took part in this survey. It was found that country of origin plays an important aspect in the purchase behaviour of the consumer.