Consumer purchase preferences towards foreign and domestic branded electrical appliances / Tan Shuan Gin and Susan Chin Tee Suan
The purpose of this study is to examine the consumer purchase preferences towards foreign and domestic branded electrical appliances. A total of 200 respondents took part in this survey. It was found that country of origin plays an important aspect in the purchase behaviour of the consumer.
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| Format: | Book |
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2012.
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| 100 | 1 | 0 | |a Tan, Shuan Gin |e author |
| 700 | 1 | 0 | |a Chin, Susan Tee Suan |e author |
| 245 | 0 | 0 | |a Consumer purchase preferences towards foreign and domestic branded electrical appliances / Tan Shuan Gin and Susan Chin Tee Suan |
| 260 | |c 2012. | ||
| 500 | |a https://ir.uitm.edu.my/id/eprint/5932/2/5932.pdf | ||
| 520 | |a The purpose of this study is to examine the consumer purchase preferences towards foreign and domestic branded electrical appliances. A total of 200 respondents took part in this survey. It was found that country of origin plays an important aspect in the purchase behaviour of the consumer. | ||
| 546 | |a en | ||
| 655 | 7 | |a Article |2 local | |
| 655 | 7 | |a NonPeerReviewed |2 local | |
| 787 | 0 | |n https://ir.uitm.edu.my/id/eprint/5932/ | |
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