University students' purchase preferences towards foreign and domestic branded apparel / Hiew Shu Yin and Susan Chin Tee Suan

• मुख्य लेखकों: Hiew, Shu Yin (लेखक), Chin, Susan Tee Suan (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: 2012.
• विषय: Article; NonPeerReviewed
• ऑनलाइन पहुंच: Link Metadata

The purpose of this study is to examine the purchase preferences towards foreign and domestic branded apparels. A total of 200 students took part in this survey. It was found that preferences towards foreign branded apparels are related to the level of purchasing power and is not related to the demo...