Mapping the dimensions of electronic service quality with electronic customer relationship management (e-CRM) features for electronic reservation / Zazaleena Zakariah, Nursyahidah Alias and Norhafizah Hashim

• मुख्य लेखकों: Zakariah, Zazaleena (लेखक), Alias, Nursyahidah (लेखक), Hashim, Norhafizah (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: 2009.
• विषय: Conference or Workshop Item; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

With the growth of electronic commerce (e-commerce), electronic service (e-service) is becoming important for supplementing e-commerce functions as customers require a high quality of services in electronic market. Researcher shows, hotels that adopt e-CRM solutions would expect that the application...