Attributes affecting quick service restaurants revisit intention among student of higher learning institutions / Wan Nor Farawahidah Mohd Khamis ... [et al.]

There is a growing demand for quick service restaurants worldwide. Notwithstanding the rapid growth, quick service restaurant is in a competitive industry in which the business survival depends on their ability to attract and retain their customers. Previous studies found that customers from limited...

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Main Authors: Mohd Khamis, Wan Nor Farawahidah (Author), Jalis, Mohd Hairi (Author), Azmi, Azila (Author), Abd Rahman, Ahmad Esa (Author)
Format: Knjiga
Izdano: Universiti Teknologi MARA Cawangan Pulau Pinang, 2022-04.
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