Attributes affecting quick service restaurants revisit intention among student of higher learning institutions / Wan Nor Farawahidah Mohd Khamis ... [et al.]

• Main Authors: Mohd Khamis, Wan Nor Farawahidah (Author), Jalis, Mohd Hairi (Author), Azmi, Azila (Author), Abd Rahman, Ahmad Esa (Author)
• Format: Knjiga
• Izdano: Universiti Teknologi MARA Cawangan Pulau Pinang, 2022-04.
• Teme: Article; PeerReviewed
• Online dostop: Link Metadata

There is a growing demand for quick service restaurants worldwide. Notwithstanding the rapid growth, quick service restaurant is in a competitive industry in which the business survival depends on their ability to attract and retain their customers. Previous studies found that customers from limited...