Attributes affecting quick service restaurants revisit intention among student of higher learning institutions / Wan Nor Farawahidah Mohd Khamis ... [et al.]

• 主要な著者: Mohd Khamis, Wan Nor Farawahidah (著者), Jalis, Mohd Hairi (著者), Azmi, Azila (著者), Abd Rahman, Ahmad Esa (著者)
• フォーマット: 図書
• 出版事項: Universiti Teknologi MARA Cawangan Pulau Pinang, 2022-04.
• 主題: Article; PeerReviewed
• オンライン･アクセス: Link Metadata

There is a growing demand for quick service restaurants worldwide. Notwithstanding the rapid growth, quick service restaurant is in a competitive industry in which the business survival depends on their ability to attract and retain their customers. Previous studies found that customers from limited...