Analysis of posters, banners, brochures etc. / Azizul Halim Yahya and Ismail Sudin
Advertising, a growing specialisation in business administration has been utilised since the 19th century with the beginning of the print media in large towns in Peninsula Malaysia. At that time Advertising is used to channel various information about products, services and ideas. In the 1990s elect...
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| Format: | Book |
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Faculty of Communication and Media Studies (FCMS),
1994-12.
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| Online Access: | Link Metadata |
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| LEADER | 00000 am a22000003u 4500 | ||
|---|---|---|---|
| 001 | repouitm_63710 | ||
| 042 | |a dc | ||
| 100 | 1 | 0 | |a Yahya, Azizul Halim |e author |
| 700 | 1 | 0 | |a Sudin, Ismail |e author |
| 245 | 0 | 0 | |a Analysis of posters, banners, brochures etc. / Azizul Halim Yahya and Ismail Sudin |
| 260 | |b Faculty of Communication and Media Studies (FCMS), |c 1994-12. | ||
| 500 | |a https://ir.uitm.edu.my/id/eprint/63710/1/63710.pdf | ||
| 520 | |a Advertising, a growing specialisation in business administration has been utilised since the 19th century with the beginning of the print media in large towns in Peninsula Malaysia. At that time Advertising is used to channel various information about products, services and ideas. In the 1990s election campaign the government used the concept of advertising in the form of propaganda to deliver messages. The use of this form of advertising was usually done during the time of election. This method was found to be effective in the effort to change the opinions of voters. | ||
| 546 | |a en | ||
| 690 | |a Methods. Outdoor advertising. Billboards. Posters | ||
| 690 | |a Elections. Electoral systems. Voting | ||
| 690 | |a Mass media and propaganda | ||
| 655 | 7 | |a Article |2 local | |
| 655 | 7 | |a PeerReviewed |2 local | |
| 787 | 0 | |n https://ir.uitm.edu.my/id/eprint/63710/ | |
| 787 | 0 | |n https://forumkomunikasi.uitm.edu.my/ | |
| 856 | 4 | 1 | |u https://ir.uitm.edu.my/id/eprint/63710/ |z Link Metadata |