The fall of advertising and the rise of PR / Shifa Faizal

According to the authors, great brands are built through the use of PR. This book focused on the greatness of building a brand using PR instead of advertising. Advertising has also been mentioned to live today only as a form of art, something that is invaluable, but has lost its true functions. As a...

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Detaylı Bibliyografya
Yazar: Faizal, Shifa (Yazar)
Materyal Türü: Kitap
Baskı/Yayın Bilgisi: Faculty of Communication and Media Studies (FCMS), 2008.
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