The fall of advertising and the rise of PR / Shifa Faizal
According to the authors, great brands are built through the use of PR. This book focused on the greatness of building a brand using PR instead of advertising. Advertising has also been mentioned to live today only as a form of art, something that is invaluable, but has lost its true functions. As a...
Kaydedildi:
| Yazar: | |
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| Materyal Türü: | Kitap |
| Baskı/Yayın Bilgisi: |
Faculty of Communication and Media Studies (FCMS),
2008.
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| Konular: | |
| Online Erişim: | Link Metadata |
| Etiketler: |
Etiketle
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Internet
Link Metadata3rd Floor Main Library
| Yer Numarası: |
A1234.567 |
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| Kopya Bilgisi 1 | Kütüphanede |