The fall of advertising and the rise of PR / Shifa Faizal

According to the authors, great brands are built through the use of PR. This book focused on the greatness of building a brand using PR instead of advertising. Advertising has also been mentioned to live today only as a form of art, something that is invaluable, but has lost its true functions. As a...

Full description

Saved in:
Bibliographic Details
Main Author: Faizal, Shifa (Author)
Format: Book
Published: Faculty of Communication and Media Studies (FCMS), 2008.
Subjects:
Online Access:Link Metadata
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:According to the authors, great brands are built through the use of PR. This book focused on the greatness of building a brand using PR instead of advertising. Advertising has also been mentioned to live today only as a form of art, something that is invaluable, but has lost its true functions. As a believer of advertising, this book seemed rather intimidating.
Item Description:https://ir.uitm.edu.my/id/eprint/65176/1/65176.pdf