The fall of advertising and the rise of PR / Shifa Faizal
According to the authors, great brands are built through the use of PR. This book focused on the greatness of building a brand using PR instead of advertising. Advertising has also been mentioned to live today only as a form of art, something that is invaluable, but has lost its true functions. As a...
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| Format: | Book |
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Faculty of Communication and Media Studies (FCMS),
2008.
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| Online Access: | Link Metadata |
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| Summary: | According to the authors, great brands are built through the use of PR. This book focused on the greatness of building a brand using PR instead of advertising. Advertising has also been mentioned to live today only as a form of art, something that is invaluable, but has lost its true functions. As a believer of advertising, this book seemed rather intimidating. |
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| Item Description: | https://ir.uitm.edu.my/id/eprint/65176/1/65176.pdf |