The fall of advertising and the rise of PR / Shifa Faizal
According to the authors, great brands are built through the use of PR. This book focused on the greatness of building a brand using PR instead of advertising. Advertising has also been mentioned to live today only as a form of art, something that is invaluable, but has lost its true functions. As a...
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| Format: | Book |
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Faculty of Communication and Media Studies (FCMS),
2008.
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| Online Access: | Link Metadata |
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| 100 | 1 | 0 | |a Faizal, Shifa |e author |
| 245 | 0 | 0 | |a The fall of advertising and the rise of PR / Shifa Faizal |
| 260 | |b Faculty of Communication and Media Studies (FCMS), |c 2008. | ||
| 500 | |a https://ir.uitm.edu.my/id/eprint/65176/1/65176.pdf | ||
| 520 | |a According to the authors, great brands are built through the use of PR. This book focused on the greatness of building a brand using PR instead of advertising. Advertising has also been mentioned to live today only as a form of art, something that is invaluable, but has lost its true functions. As a believer of advertising, this book seemed rather intimidating. | ||
| 546 | |a en | ||
| 690 | |a Advertising | ||
| 690 | |a Books and reading. Choice of books. Book reviews | ||
| 655 | 7 | |a Article |2 local | |
| 655 | 7 | |a PeerReviewed |2 local | |
| 787 | 0 | |n https://ir.uitm.edu.my/id/eprint/65176/ | |
| 787 | 0 | |n https://forumkomunikasi.uitm.edu.my/ | |
| 856 | 4 | 1 | |u https://ir.uitm.edu.my/id/eprint/65176/ |z Link Metadata |