Service quality, satisfaction and revisit intention: a conceptual model / Nurul Amalinah Rusdin and Rosmalina Abdul Rashid

Tourist's satisfaction is a primary issue in the context of tourism because it is the key measure in determining whether a tourist is satisfied with their overall visit and their revisit intention. Previous underpinning theories in measuring tourist's satisfaction and behavioural intention...

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Main Authors: Rusdin, Nurul Amalinah (Author), Abdul Rashid, Rosmalina (Author)
Format: Book
Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, 2018-12.
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3rd Floor Main Library

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