Trying out new cafes in town: assessing the impact of physical environment on visit intention / Chong Ka Leong
In the face of substantial investments in café physical environment set-up, café's owners and managers are giving little indication concerning their expensive set-up of a café's overall effectiveness in driving consumer visit intention. This study hypothesized the new customers' vi...
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| Materialtyp: | Bok |
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Faculty of Hotel & Tourism Management, Universiti Teknologi MARA,
2018-12.
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