Millennials' environmental awareness, price sensitivity and willingness to pay for green hotels / Joo-Ee Gan and Seo Nuli
This study analyse the Malaysian millennials' willingness to pay for green hotels. Through a survey with millennials as market segment, the exploratory study sought to examine the respondents' level of environmental awareness and price sensitivity. The findings suggest that environmental a...
Kaydedildi:
Asıl Yazarlar: | , |
---|---|
Materyal Türü: | Kitap |
Baskı/Yayın Bilgisi: |
Faculty of Hotel & Tourism Management, Universiti Teknologi MARA,
2018-12.
|
Konular: | |
Online Erişim: | Link Metadata |
Etiketler: |
Etiketle
Etiket eklenmemiş, İlk siz ekleyin!
|
Internet
Link Metadata3rd Floor Main Library
Yer Numarası: |
A1234.567 |
---|---|
Kopya Bilgisi 1 | Kütüphanede |