Millennials' environmental awareness, price sensitivity and willingness to pay for green hotels / Joo-Ee Gan and Seo Nuli
This study analyse the Malaysian millennials' willingness to pay for green hotels. Through a survey with millennials as market segment, the exploratory study sought to examine the respondents' level of environmental awareness and price sensitivity. The findings suggest that environmental a...
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| Format: | Book |
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Faculty of Hotel & Tourism Management, Universiti Teknologi MARA,
2018-12.
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| Online Access: | Link Metadata |
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