Conceptualizing the relationship between Big Data Adoption (BDA) factors and Organizational Impact (IO)/ Hasnah Hashim, Farrah Diana Saiful Bahry and Mohd Sazili Shahibi

With concern to the growing and limited number of studies in Big Data impact for Malaysia context, this paper proposes a framework linking Big Data Adoption (BDA) factors and organizational impact (OI). The independent variables adapting Technology-Organization-Environment (TOE) Model, operationaliz...

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Asıl Yazarlar: Hashim, Hasnah (Yazar), Saiful Bahry, Farrah Diana (Yazar), Shahibi, Mohd Sazili (Yazar)
Materyal Türü: Kitap
Baskı/Yayın Bilgisi: Faculty of Information Management, 2021-04.
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