Perception and marketing / Hamdan Hassan

• Yazar: Hassan, Hamdan (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: Universiti Teknologi MARA, Pahang, 1988.
• Konular: Article; PeerReviewed
• Online Erişim: Link Metadata

Each and everyone of us are 'short-changed' in what we see, hear, smell, touch and taste. In short, we are all with 'short perspectives'. The field of marketing capitalise on this understanding and are well demonstrated by what they do in promoting their products. Consumer activi...