Perception and marketing / Hamdan Hassan
Each and everyone of us are 'short-changed' in what we see, hear, smell, touch and taste. In short, we are all with 'short perspectives'. The field of marketing capitalise on this understanding and are well demonstrated by what they do in promoting their products. Consumer activi...
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| Format: | Book |
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Universiti Teknologi MARA, Pahang,
1988.
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| Online Access: | Link Metadata |
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Internet
Link Metadata3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |