A study of hotel lobby physical servicescape and guest impression towards hotel / Sabrina Tarmudi and Nor Siah Jaharuddin
This paper aims to understand the physical servicescape elements of the hotel lobby and guest impression of hotels. Servicescape's role in the service industry is increasingly important and getting attention in hospitality research. A hotel lobby is the place or meeting point between guests and...
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Universiti Teknologi MARA, Perak,
2022-08.
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